A NEW STANDARD FOR EFFECTIVE SKINCARE
WE DON'T JUST VALUE WHAT PRODUCTS ARE FREE OF, WE'RE INTERESTED IN WHAT THEY'RE FULL OF.
After uncovering some not-so-glowing skincare facts, we took matters into our own hands to get to those pesky things called facts.
The result? We created THE FULL OF STANDARD.
Use our Research, Recommendations, and Tools to find products that DO perform.
It's time to face the facts:
in a study on clinical skincare
40% of the active ingredient
disappeared in 6 weeks
The Full Of Standard
Cracking the code on effective skincare seems complex, but it’s actually pretty simple if you know what to look for.
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AT LEAST ONE BENEFICIAL INGREDIENT
Must have at least 1 of the 12 scientifically proven active ingredients, not just the latest innovation claiming 'miraculous' effects.
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AT MEANINGFUL CONCENTRATIONS
And maintain that concentration over a product's useful life.
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WITH PROVEN, CLINICAL RESULTS
Clinical trials that show actual, measurable benefits, not just perception effects.
geek out.
get results.
TRY THESE TOOLS TO LEVEL UP YOUR SKINCARE
PRODUCT RECOMMENDATION LIST
PRODUCTS THAT EXCEED EXPECTATIONS
We researched over 500 skincare products to find the 82 that meet our Exponent Standard.
Skin Concern Tool
HOW TO FIND YOUR MATCH
Easily choose your skin concerns to see what proven ingredients and key terms to search when looking for products. Or just let us give you our top recommendations.
Activated Serum
Starter Kits
Mixed fresh for peak potency
Each of our Activated Serums are a blend of an Active Ingredient Powder that is preserved at peak potency and a Hyaluronic Acid.
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