IT'S TIME TO FACE THE FACTS:

in a study on clinical skincare 40% of the active ingredient disappeared in 6 weeks

and 60% of the products tested didn't have meaningful concentrations to start with

The Standard

A NEW STANDARD FOR EFFECTIVE SKINCARE

We don't just value what products are FREE OF,
we're interested in what they're FULL OF.

After uncovering some not-so-glowing skincare facts, we took matters into our own hands to get to those pesky things called facts.

The result? We created THE FULL OF STANDARD.

Cracking the code on effective skincare seems complex, but it’s actually pretty simple if you know what to look for.

AT LEAST ONE BENEFICIAL INGREDIENT

Must have at least 1 of the 12 scientifically proven active ingredients, not just the latest innovation claiming 'miraculous' effects.

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AT MEANINGFUL CONCENTRATIONS

And maintain that concentration over a product's useful life.

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WITH PROVEN, CLINICAL RESULTS

Clinical trials that show actual, measurable benefits, not just perception effects.

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Take a Deeper Dive

active ingredient concentration, degredation, and more

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FULL OF: Actives Preserved at Peak Potency

shop the exponent line

Brightening Boost Vitamin C Power Serum Brightening Boost Vitamin C Power Serum
Activated Serums

Brightening Boost Vitamin C Power Serum

Treats sunspots, discoloration and dullness
$98.00 | 22mL
$98.00
Brightening Boost Vitamin C Pro System Brightening Boost Vitamin C Pro System
Activated Serums

Brightening Boost Vitamin C Pro System

Treats sunspots, discoloration and dullness
$188.00 | 55 mL
$188.00
Firming Filter CoQ10 Power Serum Firming Filter CoQ10 Power Serum
Activated Serums

Firming Filter CoQ10 Power Serum

Tightens, brightens and reduces fine lines
$98.00 | 22 mL
$98.00
Firming Filter CoQ10 Pro System Firming Filter CoQ10 Pro System
Activated Serums

Firming Filter CoQ10 Pro System

Tightens, brightens and reduces fine lines
$188.00 | 54 mL
$188.00
Time Rewind Retinol Power Serum Time Rewind Retinol Power Serum
Activated Serums

Time Rewind Retinol Power Serum

Retexturizes, reduces fine lines and wrinkles
$98.00 | 22 mL
$98.00
Time Rewind Retinol Pro System Time Rewind Retinol Pro System
Activated Serums

Time Rewind Retinol Pro System

Retexturizes, reduces fine lines and wrinkles
$188.00 | 54 mL
$188.00
Clear Comeback Probiotic Enzyme Pro System Clear Comeback Probiotic Enzyme Pro System
Activated Serums

Clear Comeback Probiotic Enzyme Pro System

Treats blemishes, blackheads and pores
$188.00 | 65 mL
$188.00
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