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ABOUT US
THE STANDARD
After uncovering some not-so-glowing skincare facts, we took matters into our own hands to get to those pesky things called facts.
The result? We created THE FULL OF STANDARD.
Use our Research, Recommendations, and Tools to find products that DO perform.
Cracking the code on effective skincare seems complex, but it’s actually pretty simple if you know what to look for.
Must have at least 1 of the 12 scientifically proven active ingredients, not just the latest innovation claiming 'miraculous' effects.
And maintain that concentration over a product's useful life.
Clinical trials that show actual, measurable benefits, not just perception effects.
TRY THESE TOOLS TO LEVEL UP YOUR SKINCARE
We researched over 500 skincare products to find the 82 that meet our Exponent Standard.
Convenient test strips to evaluate the concentration of Vitamin C in your own skincare products.
Easily choose your skin concerns to see what proven ingredients and key terms to search when looking for products. Or just let us give you our top recommendations.
Activated Serum
Starter Kits
serum starter kit
Retexturizes, reduces fine lines and wrinkles
serum starter kit
Treats sunspots, discoloration and dullness
serum starter kit
Reduces redness, inflammation and dryness