IT'S TIME TO FACE THE FACTS:

in a study on clinical skincare 40% of the active ingredient disappeared in 6 weeks

and 60% of the products tested didn't have meaningful concentrations to start with

The Standard

A NEW STANDARD FOR EFFECTIVE SKINCARE

We don't just value what products are FREE OF,
we're interested in what they're FULL OF.

After uncovering some not-so-glowing skincare facts, we took matters into our own hands to get to those pesky things called facts.

The result? We created THE FULL OF STANDARD.

#1 AT LEAST ONE BENEFICIAL INGREDIENT
Must have at least 1 of the 12 scientifically proven active ingredients, not just the latest innovation claiming 'miraculous' effects.

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#2 AT MEANINGFUL CONCENTRATIONS
#3 WITH PROVEN, CLINICAL RESULTS

Geek out. Get results.

Use our Research, Recommendations,
and Tools to level up your skincare routine

Product Recommendation List

We researched over 500 skincare products to find the 82 that meet our Exponent Standard. Here's your guide to products that exceeds expectations.

Get the Recos

Skin Concern Tool

Easily choose your skin concerns to see what proven ingredients and key terms to search when looking for products. Or just let us give you our top recommendations.

Get Your Match

Take a Deeper Dive

active ingredient concentration, degredation, and more

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