The first self-activated skincare line
Inspired by our Full of Standard
In the meantime, use our Research, Recommendations and Tools to find products that perform.
It's time to face the facts:
in a study on clinical skincare
40% of the active ingredient
disappeared in 6 weeks
The Full Of Standard
Cracking the code on effective skincare seems complex, but it’s actually pretty simple if you know what to look for.
AT LEAST ONE BENEFICIAL INGREDIENT
Must have at least 1 of the 12 scientifically proven active ingredients, not just the latest innovation claiming 'miraculous' effects.
AT MEANINGFUL CONCENTRATIONS
And maintain that concentration over a product's useful life.
WITH PROVEN, CLINICAL RESULTS
Clinical trials that show actual, measurable benefits, not just perception effects.
TRY THESE TOOLS TO LEVEL UP YOUR SKINCARE
PRODUCT RECOMMENDATION LIST
PRODUCTS THAT EXCEED EXPECTATIONS
We researched over 500 skincare products to find the 90 that meet our Exponent Standard.
VITAMIN C TEST KITS
TEST WHAT’S ON YOUR SHELF
Convenient test strips to evaluate the concentration of Vitamin C in your own skincare products.
Skin Concern Tool
HOW TO FIND YOUR MATCH
Easily choose your skin concerns to see what proven ingredients and key terms to search when looking for products. Or just let us give you our top recommendations.