Exponent Beauty x Credo Beauty: A Partnership That Celebrates Clean, Clinical Skincare

I couldn’t be more excited to share that Exponent Beauty has officially launched at Credo Beauty, our very first retail partner. This is a huge leap for us as we move from professional derm offices, medspas, and spas into the hands of consumers. We’re debuting our Power Serum line—handheld, precision-dosed, anti-aging formulas—and I can’t think of a better partner than Credo. I’ve seen the delight in people’s eyes when they experience our ‘stamp, pump, and mix’ magic firsthand, and now, we’re bringing that moment of discovery to the shelf.

Why Credo? Simple. They’ve been leading the clean beauty charge, setting the standards for the industry. They ensure harmful ingredients stay out of skincare while also protecting the planet—and we’re right there with them. At Exponent, we’re about what products are free of and we’re equally focused on what they’re full of. That means clinically-backed active ingredients that actually work. As Credo Beauty Co-Founder and CEO Annie Jackson puts it, “Exponent is an exciting new innovation with its unique product application and ingredient preservation for maximum efficacy.” Credo customers expect results, and with Exponent’s patented fresh-activation innovation, we’re delivering just that.

It all started with estheticians. When I was President of The Red Door by Elizabeth Arden, I watched them mix active ingredients fresh for each client, ensuring every treatment delivered peak potency. I started wondering—why aren’t consumers getting that same level of efficacy at home? That curiosity led me to create Exponent Beauty. After years of testing, I realized pre-mixed skincare degrades long before you finish the bottle. That’s when the real work began—five years of development!

Our solution? The Power Serum line—our first-of-its-kind, activated-at-home skincare. At Credo, you’ll find our anti-aging powders like Vitamin C, Retinol, and CoQ10, which stay fresh until they’re activated with our hydrating Hyaluronic Acid serum. The result is skincare that delivers clinically proven results—brighter, firmer skin and fewer fine lines and wrinkles in just 1-2 weeks. And because we believe in sustainability as much as efficacy, we designed our packaging to be refillable, eliminating plastic waste and earning us B-Corp certification.

This launch is the culmination of years of innovation and a relentless drive to raise the bar for what skincare can and should be. Together with Credo, we’re raising the standard for clean, effective beauty. Our shared mission is to help you make informed choices—about the ingredients in your products, the impact on the planet, and the science that drives results.

I couldn’t be more excited for what’s ahead. Welcome to the future of skincare—clean, sustainable, and clinically effective.

—Liz Whitman, Founder, Exponent Beauty