We're nearly at the end of 2025 (wild, right?), and if there's one thing lighting up our social feeds, it's the unstoppable rise of purpose-driven brands. As a certified B-Corp ourselves, we know firsthand what it takes to put people and planet before profits—and we're constantly inspired by the B-Corp community doing exactly that.

B-Corps aren't just checking boxes. They undergo rigorous third-party verification, hold themselves accountable through the B-Corp Directory, and recommit to their values every three years through recertification. It's business as a force for good, and we couldn't be prouder to champion this movement.

Here are 5 B-Corp brands absolutely taking over social media in 2025 while meeting the highest-verified standards of social and environmental performance, transparency, and accountability.

Solgaard

Photo source: Solgaard

Travel content is exploding right now, and Solgaard is the B-Corp everyone's packing. Certified in 2023 with an 82 B Impact score, this premium travel gear brand is turning ocean-bound plastic into sleek, functional luggage that's taking over your explore page. Their viral Carry-On Closet (yes, it literally pops up into a closet inside your suitcase) has been featured everywhere from Wired to Rolling Stone, and for good reason. Every single item they sell pulls 5 pounds of ocean plastic from our waters. With a recent collaboration with Simon Sinek and a 10-year warranty backing every piece, Solgaard proves that sustainable travel gear can be both beautiful and brilliantly designed.

Pangaia

Photo source: Pangaia

If your algorithm has been serving you cozy earth-toned loungewear, you've definitely encountered Pangaia. This science-meets-style brand is redefining everyday essentials with innovative materials like seaweed fiber and recycled cotton. But here's what really sets them apart: they plant a tree with every purchase. Their Instagram-worthy campaigns and commitment to material innovation have made them a favorite among Gen Z and millennials who want their wardrobes to reflect their values. Sustainability never looked this good—or felt this soft.

Vestiaire Collective

Photo source: Vestiaire Collective

Luxury resale is having a major moment, and Vestiaire Collective is leading the charge with an 89.4 B Impact score. This curated marketplace for pre-loved designer pieces has become the go-to destination for fashion lovers who want vintage Chanel without the environmental guilt. As circular fashion continues to dominate social conversations, Vestiaire proves that second-hand can be first-class. Their authenticity guarantee and global community of sellers make sustainable luxury accessible—and endlessly scroll-worthy.

Tony's Chocolonely

Photo source: Tony's Chocolonely

This isn't just chocolate—it's a movement wrapped in bright, cheerful packaging that's impossible to miss on your feed. Tony's is on a mission to create 100% slave-free chocolate, and they're taking their 10+ million social media followers along for the ride. Their distinctive chunky bars (divided into unequal pieces to represent inequality in the industry) and transparent approach to sourcing have made them a viral sensation. Because when your treat tastes good and does good, that's content worth sharing.

Ethique

Photo source: Ethique

New Zealand's Ethique is making waves—literally and figuratively—with their plastic-free beauty bars. From shampoo to skincare, everything comes in compostable packaging that's as TikTok-friendly as it is planet-friendly. Their solid beauty products are vegan, cruelty-free, and perfect for the zero-waste lifestyle that's dominating beauty content right now. With formulations that actually work and packaging you can feel good about, Ethique is proving that small changes can make a massive impact. One bar at a time.

With your support, we're building a better tomorrow. As you navigate your purchases this year, consider keeping B-Corp values front and center. Because the most powerful vote you can cast is where you spend your dollars.