The Full Of Framework
Cracking the code on effective skincare seems complex, but it’s actually pretty simple if you know what to look for.
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AT LEAST ONE BENEFICIAL INGREDIENT
Must have at least 1 of the 12 scientifically proven active ingredients, not just the latest innovation claiming 'miraculous' effects.
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AT MEANINGFUL CONCENTRATIONS
And maintain that concentration over a product's useful life.
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WITH PROVEN, CLINICAL RESULTS
Clinical trials that show actual, measurable benefits, not just perception effects.