The Full Of Standard
Cracking the code on effective skincare seems complex, but it’s actually pretty simple if you know what to look for.
AT LEAST ONE BENEFICIAL INGREDIENT
Must have at least 1 of the 12 scientifically proven active ingredients, not just the latest innovation claiming 'miraculous' effects.
AT MEANINGFUL CONCENTRATIONS
And maintain that concentration over a product's useful life.
WITH PROVEN, CLINICAL RESULTS
Clinical trials that show actual, measurable benefits, not just perception effects.